Rebrand to reflect growth, innovation, and a unified vision

Utrecht, 11 November 2024

We are happy to announce that GenDx will undertake a brand update to align with the evolving structure of the Eurobio Scientific Group.

This new brand embodies the collective strengths of all our affiliates, combining expertise and resources to create synergies to enhance our product offerings. Furthermore, our collaboration will allow us to drive innovation through sharing knowledge, ensuring that we deliver innovative products and services that are at the forefront of the diagnostics field. And while our brand is evolving, our commitment to do so remains our top priority.

Denis Fortier, CEO & Chairman of Eurobio Scientifics Executive Committee, states: “This rebranding reflects who we are, our evolution as a larger group, representing growth, innovation, and a unified vision to become a leading global Specialty Diagnostics company offering highly innovative solutions. Our mission remains the same: Lead breakthrough innovation in the fields of infectious diseases, transplantation & oncology by developing and supporting a comprehensive portfolio of molecular diagnostics technologies encompassing our own solutions and those of our partners. ”

Why is the brand changing?

We are transitioning to a new brand identity that reflects the integration of all affiliates within the Eurobio Scientific Group. This means our visual identity will be updated to ensure consistency and foster harmony among the group’s companies.

What is changing?

We will have a new brand that reflects consistency across the Eurobio group companies, this means an update to our logo, icon, typography, form elements and color scheme.

Logo: We now have a logo that is part of a cohesive logo family while maintaining similar color schemes to what it is familiar to us. The GenDx logo consists of two parts: “Eurobio’’ as the main family name, followed by the name of the family member “GenDx’’.

Icon: All company divisions now share a distinctive brand icon, which serves as a unifying element for the Eurobio Group’s identity. Each affiliate uses the icon with their own color palettes.

Product packaging, labels, and documentation: We will gradually update all product packaging, labels, and documents to align with the new branding. During this transition, you may encounter both the old and new branding until all materials are fully updated. Please note that the content itself will remain unchanged.

Products & Services: There will be no changes to our products and services. Our dedicated team, high-quality products, and services will remain the same.

Sustainable rebranding

The rebranding process will unfold over the coming months, focusing on minimizing waste. By reusing materials such as product boxes, brochures, and exhibition booths, we aim to ensure an environmentally friendly transition. As a result, you may still see our old branding during the transition period.

Thoughts from leadership:

“What I like a lot about the branding is that it unifies the group, but it also gives every company their unique color.’’ Hanneke Merkens, Eurobio Chief Marketing Officer says “So the Eurobio as a group is blue and GenDx remains purple. DID is red, TECOmedical and BMD have their own shade of blue. That’s what I like a lot because it gives every individual affiliate their own identity and still keeps as a part of the group. We share the same font, the same logo, and we also share the same icon. And especially the icon is a nice visual, created to make sure that everyone recognizes us as Eurobio Group while we keep our own identity.’’

“I see an exciting future for Eurobio Scientific as a group.’’ Maarten Penning, GenDx General Manager, and Eurobio Chief Technology Officer added “We have combined our strengths in research and development, software development, marketing, customer support, sales, and all associated service and support, efforts. So in this new constellation, I am confident that we can keep on developing new innovative products that will be of benefit to patients worldwide, that we can grow as a company and develop multiple innovative diagnostic solutions.”

We look forward to embarking on this new phase of our visual identity together with you and strengthening our commitment to advancing the field of transplantation.